03 — Case Study
Jewels by Joanne

Overview
Timeless jewelry, beautifully presented.
An elegant online boutique for a Scarsdale, New York fine jewelry brand, showcasing 14kt gold and diamond necklaces, earrings, bracelets, and rings.
Project highlights
What I delivered.
- Website layout and visual design
- Product and collection presentation
- Navigation and shop structure
- Content organization
- Responsive website presentation
How I work
My process.
- 01
Discover
Talking through the business, its audience, and goals, and mapping out the pages the website needs.
- 02
Design
Creating the look and layout of the key pages, then refining them with feedback until they feel right.
- 03
Build
Turning the approved design into a fully responsive website, tested across screen sizes and browsers.
- 04
Launch
Going live together, with a walkthrough of how to keep content up to date.
The final website
jewelsbyjoanne.com
See the finished site live.